Showing 28–36 of 45 results
Marketing for Non-Marketing Managers will allow one to understand the need of promoting their products or services to their target audiences. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” Steve Jobs Globalisation has led to a […]
Digital MarketingRead moreQuick View
“A brand is what people say about you when you are not in the room.” Jeff Bezos, CEO of Amazon What is an image? Why do some people seem to have a persona or a grand reputation that makes you be in awe of them before you have even met them? How does image relate […]
C SuiteRead moreQuick View
Your personal brand is a reflection of your personality. While LinkedIn is an excellent place to start, especially for professionals, this should only be the beginning of your personal branding journey. Your personal brand must embody your personality, your goals and aspirations, and your achievements. There are other platforms you must consider in order to […]
C SuiteRead moreQuick View
Mastering virtual event management is important in this digital era. With virtual events becoming more common, attaining the skill is necessary. A virtual event is one where someone attends a session online instead of a physical event. These could be online masterclasses, webinars, mass exercise sessions, or cooking classes, using any available conferencing tools or […]
Digital MarketingRead moreQuick View
A virtual showroom exists as an app for desktop, WIN, MAC, or your website, where you can show, present, and sell digital versions of your products. Today, it is crucial to build a digital version of your products and to provide a great customer experience. With this app, potential clients can have a virtual tour, […]
Digital MarketingRead moreQuick View
Media platform management is especially important to an organisation that uses multiple media platforms to meet the company’s objectives. Companies will collate data from the different types of media and management platforms to use as references for the implementation of media platform plans and activities.
MediaRead moreQuick View
Digital image creation, production and processing are necessary skills to acquire and possess in this contemporary digital era. What is Digital Imaging? Digital imaging is the art of making digital images, including printed text, artwork and photographs via a digital scanner or other imaging devices. Unlike conventional film-screen systems, digital imaging technology records latent images on […]
TechnologyRead moreQuick View
Paid search is a form of digital marketing where search engine such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay. This makes it a measurable and controllable marketing channel compared with more traditional forms of advertising. Ad formats include text ads, which are shown at the top or bottom of the organic search results, or shopping ads shown above the search results.
SEO/SEMLevel : 
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
Content CreationLevel : 
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