Showing 19–27 of 45 results
Social media live streaming Strategy takes centre stage in the current digital marketing practice, especially during the current and post-pandemic era. All digital marketing needs to be online, on-air, on time and on-demand. Engagement is more important than content. From a wider perspective, virtual events offer more opportunities for brands to connect with fans and […]
Comprehensive Social Media Marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. SMM provides companies with options to engage with existing customers and reach out to new customers, allowing them to promote their desired culture, mission, or tone. Some benefits learners will learn about include: […]
Working with influencers to promote the brand and products is a marketing strategy adopted by many in recent years. A decade ago, the influencer marketing arena was limited to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, saturate the market and even get caught up in fraud. […]
On June 28th 2021, Facebook had declared a Trillion Dollar company. Facebook is also the world’s largest Social Media platform and owns the most popular messaging platform – WhatsApp. Instagram, the second largest Social Media platform, is also owned by Facebook. Learners will learn how to master and leverage this fast-paced growing Trillion-dollar platform to […]
Web design refers to the design of the websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to focus on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become increasingly important. […]
Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun experience with your brand will help customers to remember your name and this is the biggest advantage of a gamified campaign. This […]
Market research and profiling are the foundation of marketing. This will determine the success of the marketing strategies and campaigns. Market research allows companies to have an understanding of the market, the competitors and the potential customers. Market Research will also allow companies to better design their products, attract quality leads and improve conversion rates. […]
Pick up the essential skills and knowledge that any member of today’s workforce would need against the evolving digital advances. Keep abreast of the emerging technologies and disruptions; explore the apps for productivity etc, and embrace lifelong learning. These are the necessary skills needed to leverage emerging technology in the digital workplace. This 2-day programme […]
Changes and Disruptions are bound to affect all the stakeholders of a company. While it affects the company and stakeholders either positively or negatively, one should learn the ways of managing changes and disruptions to either reap the full benefits or minimise the negative impact. When dealing with changes, people must address their thoughts, feeling […]
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