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Paid search is a form of digital marketing where search engine such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay. This makes it a measurable and controllable marketing channel compared with more traditional forms of advertising. Ad formats include text ads, which are shown at the top or bottom of the organic search results, or shopping ads shown above the search results.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
Test website against requirements, complete and document design structures, gather and document test feedback.
Collate information on types of media and support implementation of media platform plans and activities.
Digital imaging is the art of making digital images, including printed text, artwork, and photographs via a digital scanner or other imaging device.
Your customer retention strategy is about keeping the customers you’ve invested in to acquire
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