Showing 1–9 of 42 results
Digital MarketingRead moreQuick View
Digital MarketingRead moreQuick View
Webinars and Virtual events are essentially seminars and events being organised online rather than a physical session. These could be online masterclasses, webinars, mass exercise sessions, or cooking classes, using any of the available conferencing tools or social platforms in the marketplace. Virtual events are equally effective as physical ones. The only difference is that […]
MediaRead moreQuick View
Live on social media is popular, especially during the Covid-19 pandemic. This feature allowed businesses to adopt it as a marketing strategy. Live Streaming Strategy takes centre stage in the current digital marketing practice. All digital marketing needs to be online, on-air, on time and on-demand. Engagement is more important than content. From a wider […]
Digital MarketingRead moreQuick View
Crisis communications through media aid the organisation in responding to events through effective planning to alleviate the negative impact. These are unexpected and disruptive events that will bring about negative impacts such as image tarnishment to the organisation. The key process will involve keeping the public updated with the key information and allocating different stakeholders […]
Crisis ManagementRead moreQuick View
Digital public relations is in trend where organisations will use this strategy to improve their branding and image. The application of public relations is no longer confined to management information among the stakeholders through the mainstream media. Today, the mainstream is very much a subset of social media. The key message is now syndicated to […]
Digital Public RelationsRead moreQuick View
Visual design and communications principles can help the retail industry engage its target audiences through creative content. Building the right content marketing strategy in the Retail industry can significantly impact a brand and business. It is focused on generating and distributing important and relevant content, relating these ideas and stories effectively to your target audience. […]
C SuiteRead moreQuick View
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centred on a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc. all focusing on a similar topic or idea. Marketing campaigns are launched to get potential […]
C SuiteRead moreQuick View
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. In this course, learners will learn how to […]
Content CreationRead moreQuick View
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