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Webinars and Virtual events are essentially seminars and events being organised online rather than a physical session. These could be online masterclasses, webinars, mass exercise sessions, or cooking classes, using any of the available conferencing tools or social platforms in the marketplace. Virtual events are equally effective as physical ones. The only difference is that […]
Crisis communications through media aid the organisation in responding to events through effective planning to alleviate the negative impact. These are unexpected and disruptive events that will bring about negative impacts such as image tarnishment to the organisation. The key process will involve keeping the public updated with the key information and allocating different stakeholders […]
Digital public relations is in trend where organisations will use this strategy to improve their branding and image. The application of public relations is no longer confined to management information among the stakeholders through the mainstream media. Today, the mainstream is very much a subset of social media. The key message is now syndicated to […]
Visual design and communications principles can help the retail industry engage its target audiences through creative content. Building the right content marketing strategy in the Retail industry can significantly impact a brand and business. It is focused on generating and distributing important and relevant content, relating these ideas and stories effectively to your target audience. […]
The Covid-19 virus is the ultimate disruption of business we have ever witnessed in our lifetime. The main outlook of business engagement for the next 18 months will be mainly online and virtual. Online courses will be the norm from now but if businesses are able to efficiently market their products, lead nurturing would be […]
Changes and Disruptions are bound to affect all the stakeholders of a company. While it affects the company and stakeholders either positively or negatively, one should learn the ways of managing changes and disruptions to either reap the full benefits or minimise the negative impact. When dealing with changes, people must address their thoughts, feeling […]
Media platform management is especially important to an organisation that uses multiple media platforms to meet the company’s objectives. Companies will collate data from the different types of media and management platforms to use as references for the implementation of media platform plans and activities.
Collate information on types of media and support implementation of media platform plans and activities.
Digital imaging is the art of making digital images, including printed text, artwork, and photographs via a digital scanner or other imaging device.
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