Content Writing Masterclass

Content Writing Masterclass

Learning Objectives :Upon completion of this course, learners will be able to acquire the necessary knowledge and skills on the following: Draft content using established writing and communication principles appropriate to target customers Writing and communication principles for relevant mediums Criteria for writing project objectives and requirements Conduct research to support the drafting of content […]
Content Writing Masterclass
Price
SGD
Status
Will be available soon
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Class Date : 01/08/2022 - 02/08/2022


Duration : 2 day(s)
Version : 1.0
Course Provider : None
Content Creation

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Learning Objectives :

Upon completion of this course, learners will be able to acquire the necessary knowledge and skills on the following:

  • Draft content using established writing and communication principles appropriate to target customers
  • Writing and communication principles for relevant mediums
  • Criteria for writing project objectives and requirements
  • Conduct research to support the drafting of content
  • Draft content based on the target audience, digital platforms where content are to be published and writing project objectives
  • Apply presentation techniques to enhance readability

Synopsis :

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

In this course, learners will learn how to draft content using established writing and communication principles appropriate to target customers.


Methodology :
Trainer-led delivery, Group/ peer discussions

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