Showing 10–18 of 23 results
Working with influencers to promote the brand and products is a marketing strategy adopted by many in recent years. A decade ago, the influencer marketing arena was limited to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, saturate the market and even get caught up in fraud. […]
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On June 28th 2021, Facebook had declared a Trillion Dollar company. Facebook is also the world’s largest Social Media platform and owns the most popular messaging platform – WhatsApp. Instagram, the second largest Social Media platform, is also owned by Facebook. Learners will learn how to master and leverage this fast-paced growing Trillion-dollar platform to […]
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Web design refers to the design of the websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to focus on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become increasingly important. […]
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Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun experience with your brand will help customers to remember your name and this is the biggest advantage of a gamified campaign. This […]
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Changes and Disruptions are bound to affect all the stakeholders of a company. While it affects the company and stakeholders either positively or negatively, one should learn the ways of managing changes and disruptions to either reap the full benefits or minimise the negative impact. When dealing with changes, people must address their thoughts, feeling […]
Content CreationRead moreQuick View
Marketing for Non-Marketing Managers will allow one to understand the need of promoting their products or services to their target audiences. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” Steve Jobs Globalisation has led to a […]
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Mastering virtual event management is important in this digital era. With virtual events becoming more common, attaining the skill is necessary. A virtual event is one where someone attends a session online instead of a physical event. These could be online masterclasses, webinars, mass exercise sessions, or cooking classes, using any available conferencing tools or […]
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A virtual showroom exists as an app for desktop, WIN, MAC, or your website, where you can show, present, and sell digital versions of your products. Today, it is crucial to build a digital version of your products and to provide a great customer experience. With this app, potential clients can have a virtual tour, […]
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Paid search is a form of digital marketing where search engine such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay. This makes it a measurable and controllable marketing channel compared with more traditional forms of advertising. Ad formats include text ads, which are shown at the top or bottom of the organic search results, or shopping ads shown above the search results.
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