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Visual design and communications principles can help the retail industry engage its target audiences through creative content. Building the right content marketing strategy in the Retail industry can significantly impact a brand and business. It is focused on generating and distributing important and relevant content, relating these ideas and stories effectively to your target audience. […]
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centred on a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc. all focusing on a similar topic or idea. Marketing campaigns are launched to get potential […]
Customer behaviour analysis will help businesses gain insights into the customers’ behaviour and the influence on them by their environment. Businesses need to collect data on customer behaviours and characteristics based on established research frameworks and historical data. This would aid the business in increasing customer loyalty and retention. In this course, learners would be […]
Customer Service is what retailers can provide but customer experience is what people demand in the midst of intense competition and evolving consumer behaviour. Omnichannel customer experience management plays a key role in customer loyalty and retention, and businesses should reap its benefits. The touchpoints brands deploy must be able to bring prospects from one […]
Your customer retention strategy is about keeping the customers you’ve invested in to acquire. It is necessary to increase customer loyalty and retain customers as they are like live advertisements, promoting on behalf of the business. And if you’re in an industry where your customers make multiple purchases over the years, your entire team should be very focused […]
Market research and profiling are the foundation of marketing. This will determine the success of the marketing strategies and campaigns. Market research allows companies to have an understanding of the market, the competitors and the potential customers. Market Research will also allow companies to better design their products, attract quality leads and improve conversion rates. […]
“A brand is what people say about you when you are not in the room.” Jeff Bezos, CEO of Amazon What is an image? Why do some people seem to have a persona or a grand reputation that makes you be in awe of them before you have even met them? How does image relate […]
Your personal brand is a reflection of your personality. While LinkedIn is an excellent place to start, especially for professionals, this should only be the beginning of your personal branding journey. Your personal brand must embody your personality, your goals and aspirations, and your achievements. There are other platforms you must consider in order to […]
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